Local SEO is not just only a topic it is a book itself. We know there are many questions in your mind related to local SEO but don’t worry we will cover all your queries in this blog post.
We will discuss the complete Local SEO checklist here, so read this article without wasting time, You will get all the answers to your questions here.
This Checklist will help you to succeed in optimizing your website for local ranking.
The Complete Local SEO Checklist For Your Business
Here is the quick local SEO Checklist for your local business. This will help to grow your business quickly. In this post, We will also discuss these points in detail.
1- Create a Google Business Account and provide all the necessary information.
2- List Your Business in Local Review Websites.
3- Make sure to develop a mobile-friendly website for your Local Business.
4- Do Keywords Research, Competitor Analysis, etc.
5- Target the relevant keywords on all the web pages
6- Write Quality Content on your website with relevant keywords (Don’t Do Keyword Stuffing)
7- Try to get Positive Reviews On ‘Google My Business’ from your Customers.
8- Build High-Quality Links from other sites. ( Do Guest Posting, Web 2.o, etc.)
9- You can also run Paid Ads to get results soon.
10- Don’t Stop Working, You have to work Continue then only you can get better results.
Learn All Deep Points Of the Local SEO Checklist
Let’s suppose that you don’t know anything about Local SEO, so we started from the beginning points.
Local SEO is not a one-day game. You have to work hard continuously but in the right way.
So, You have to follow all these points and work accordingly.
1- Create Your ‘Google My Business’ Profile
The First thing you have to do is ‘Make Your Google My Business Account’ for your offline Shop or Office.
It is a very simple process to make your business profile on Google. You just have to Type on Google ‘Google My Business’ and click on the top-ranking Google Site.
Provide all the details required in Google Business Profile, like;-
1- Your Business Name
2- Local Address of Your Physical Shop or Office
3- Phone Number
4- Website URL
5- Social Media Links
6- Your Business Details (Like;- Working Hours)
7- Inside and Outside Images of Your Office
8- Verify Your Google Business Profile
9- Write a short description to describe your business
10- Add your Product and services
Once you complete your business profile on Google, it will also listed on the Google Search Engine Result Page (SERP) automatically. It means that whenever people search for you or the product and services related to your business on Google, they will be able to see your business profile and all the details that you have provided.
Here is an example of a Google My Business Profile, It looks like this;-
As you can see local business listing will show all the details of your business and it helps your customers a lot.
This is not just for showing your business on Google. You will get quality customer leads from these business listings.
One more very important thing to notice is that use the same name, address, and mobile number everywhere. You can also list your business on Facebook but make sure to use the same details.
You have to focus on Reviews. The more positive reviews you get from customers, the more Google recommends your business.
2- Find Local SEO Keywords related to your business
The Most Important thing in SEO is Keyword Research. So, the second point in the Local SEO Checklist is to do Local Keyword Research for Your Business, and for that, you have to choose a relevant category for your Work or Business.
In Simple Words choose the main target keyword for your business or Website that can describe your product and services easily.
And for choosing the main keyword you can get help from tools like Samrush. Finding the main keyword means the seed keyword plays a very important role in getting a higher ranking.
Find Seed Keyword
Firstly you have to create a list of all the products and services that you provide. Now think about how can a customer get your services? What could be their queries on the Search Bar?
For Example, If Your Business Sells a Magic Box then your seed keywords could be;
- Magic Box
- Sell Magic Box
- Purchase Magic Box
- Magic Box Investment
- Magic Box Dealers
- Magic Box Types
- Magic Box Cost
Once you have created a list of seed keywords then you can use them as modifiers for generating more keywords.
Use Keyword Modiefier
Here are some variations of keyword modifiers with different categories;-
- Price: discount, cheap, affordable, premium, For Example – Affordable Magic Box
- Location: Local, near me, online, worldwide, For Example – Online Magic Box
- Quantity: 5, 10, 15, 20, For Example – Buy Online 15 Magic Box
- Color Type: Black, White, Red, Green, For Example – Black Magic Box
- Certification: PCGS, NGC, ANA, PMG, For Example – PMG Certified Magic Box
Hope, Now these points are clear, You can use these local SEO keywords to get a high rank in your business location.
Use Local Customer Queries or Questions Keywords
Now you can make sense of how a customer searches on Google for getting information about a product or service.
Here are some examples of Local Customer Questions-based Keywords.
- What is the price of Magic Box in (city)?
- Where can I sell my magic Box in (Country)?
- Where is the Magic Box Dealer Shop in (city)?
You can also use these questions-based keywords in your Content FAQs. If You doing this then there is a high chance that your business or website will also recommended in the People Also Search For (PASF) Box by Google.
3- Optimize Your Local Business Website
So, Now the question is How to optimize the website for Local SEO? The Easy and common method is to use the basic SEO rules like;-
- Focus On the Targeted keyword of the webpage
- Creating High Quality and Relatable Content
- Make Mobile-friendly Webpages (Install a mobile-friendly plugin if your website in WordPress)
- Do Linkbuilding with high authority websites
We have discussed already these top 3 points above in the blog post. Now Focus on the Link Building, It is the process of making connection of your local business or website to other high authority sites. It will help in search rankings because Google gives more priority to those site which have more quality backlinks.
Let’s get started of building backlinks with these some proven ways;-
1- Make Profile On Review Websites
There are many review website which you can use to build quality links. This will help you to grow your local business. Most of the websites are free to use but some of are paid. If You have budget then you can also use them.
Here are some popular local reviews sites given below;
1- Google My Business
2- Facebook
3- Nextdoor
4-Trustpilot
5- Citysearch, etc.
Make sure, You have to create a account on these website and provide the same information in all that you have provided in the Google Business Profile.
2- List Your Business In Local Directories
There are millions of free local business listing sites, you can use them to list your business. This will help to improve your local SEO and get more traffic. High Authority business listing sites also improve your website’s authority.
Here are some free local business listing sites;
1- About.me
2- Foursquare.com
3- Linkedin.com
4- Yahoo.com
5- Local.com
6- MerchantCircle.com
7- EnrollBusiness.com
8- Fyple.com
You need to create a business profile on these sites with relatable and exact information. Make sure to verify these all profiles by G-mail.
Final Thoughts on Local SEO
Yes, It is a long-term process but if you work continuously then definitely you will get awesome results. Through Local SEO you can attract more customers to your website.
There are a lot of tools like Samrush, Ubersuggest, etc. You can use them for better understanding. It is very necessary to know what’s your competitor doing and with the help of these tools, you can do it easily.
So, Now I can hope that you got all the answers and you have a basic checklist for local SEO, but if there is something left then ask your questions in the comment sections.
